Let your next corporate or festival gifting also help India’s rural artisans.

In a country that is as diverse and multifaceted as India, it wouldn’t be a surprise if you come across villages and hamlets, where talented women are creating handcrafted products which are unique and represent traditions.

As more and more national and international corporations and businesses grow and expand, the culture of adoption of corporate gifting has also increased. Through a simple decision to buy handcrafted products, corporate houses can turn this gifting culture into income and employment opportunities for rural Indian artisans.